TR1P™
What makes people visit web sites?
The answer is yes to all.
Targeted, Relevant
information that’s ideally 1:1 and Personalised.
At TEEC we call this TR1P™
and it is what we propose for all e communications
We are able to deliver TR1P™
by deploying a solution that uses ever increasing levels of
segmentation with each communication. All in real time, via emails,
print, fax, SMS and web.
Our solution can be either hosted (in
our secure facility in Newbury) or deployed at your location of
choice.
Simple campaigns can be created within days allowing
for the complete creation, deployment and execution in under 30 days
for complex multi-channel, multi-step campaigns.
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T – Target the channel (not every contact
is of equal value to you) we suggest using profile
information to alter the offer depending on this value.
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R – Relevant to the contact. Initial
paragraphs of any communication should have information
of relevance to the company or person being targeted.
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1 – One to
One communications. Referencing previous communications
like a normal One to One conversation.
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P – Personalised. Meaning address to an
individual wherever possible. Dear Mr. Other etc. and
make it accurate