eMarketing is the evolution from simple e-mail marketing to include all online channels including web microsites that may be needed for a campaign.

This more sophisticated approach allows Sales and Marketing departments to define the complete process required for a campaign including

• All the off-line touch points (like call centres, customer service and sales) .
• Lead qualification and distribution (making sure the right person gets the responses
• Multi step (Allowing one campaign to trigger another)
• Multi Channel (Allowing the full range of communications channels to be used)

This process is captured in a campaign management tool so the real ROI of the campaign can not only be managed but also measured as to it effectiveness.

TEEC Solutions include:-

• Providing Enterprise software (Deploying, Configuring, Training and Support)
• A Fully Managed hosted service using Pivotal MarketFirst Enterprise E-Marketing software
• An ASP eMarketing service using Pivotal MarketFirst eMarketing suite.

The eMarketing Suite includes modules for

• Contact Management
• Design and Scheduling of campaigns
• Execution and Response via EMAIL, PRINT, SMS, FAX or WEB
• Reporting on all aspects of interaction with the campaign via web based excel ready forms.

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The solution is available as stand alone or part of an integrated solution through TEEC

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