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E-mail marketing has proven itself to be more effective than most direct marketing channels with response rates typically at 5% or greater compared to <1% for direct mail.
Add to this costs that are less than 20% of direct mail, means that most companies are looking to make e-Mail marketing part of their communication mix.
However legislation changes and a maturing of this channel is driving the need for a more sophisticated approach. This is provided by TEEC in our hosting centre using Pivotal MarketFirst Enterprise E-Marketing software.
Those wanting to use E-mail marketing to reduce communications costs have several options:
- To install the solution at your own offices
- To use TEEC's Hosted facility for your own deployment
- To use TEEC as an agency service
We have a successful formula to ensure you benefit from having an e-mail marketing strategy:
- We work with you to evaluate good communications candidates for email
- We help create the business case to obtain the budget required to implement
- We help you create the initial communications and ensure you meet all the required EU legislation
We are competitive on price and yet offer a bespoke service according to the clients needs.
To view our philosophy and recommendations click here
The advantages of TEEC's solutions are many, but what makes us unique, is our ability to act in the early stages as a full service E-Mail Agency, but with options that allow you to take control of your own e-Mail marketing and finally to sell, deploy, configure and train you on the same solution used in the early stages so that the process is seamless and the maximum return on the investment is achieved.
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