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TEEC Recommends Pivotal MarketFirst as an Enterprise class Campaign Management Solution. Its strengths are in:
- Contact Management (Offering a Marketing database of contacts directly linked to the rest of the Campaign Management solution)
- Campaign Design (Simple Graphical solution to create simple or complex campaigns)
- Campaign Execution (Actually sending print, email, fax, web which are part of the campaign design)
- Segmentation (Ability to use and update any profile field or history of any marketing contacts as part of any campaign flow)
- Campaign Reporting (Integrated reports wizard to get the type of report you need to evaluate the campaigns)
- BluePrinting (Ability to store and re-use best practice work and so improve results and efficiency of campaigns)
MarketFirst has no effective limits in terms of:
- Number of contact records
- Depth of segmentation
- Scalability
It has been used for solutions where simple and complex campaigns flows are required for small and large contact databases.
- To view a product brochure please click here or take a look at the Pivotal Marketing Suite Presentation here
If you are looking for a Campaign Design tool, look under Marketing Resource Management or Marketing Operations Management.
TEEC offers a full service for the Pivotal product including, Evaluation, Deployment, Configuration, Training and Support. We have carried out many successful deployments and are happy to provide verbal references before you commit yourselves.
The solutions are equally applicable across both B2B and B2C spaces and represents the very best that is available in campaign management suites.
The solution is available as stand alone or part of an integrated solution through TEEC
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